Case study:
Soul Guided Entrepreneur finds a supportive strategy
SOMATIC EXPERIENCING PRACTITIONER
TYPE: Entrepreneur
STAGE: Pre-launch
FOUNDER:
Cherini Ghobrial
PharmD, SEP
THEIR STORY
Cherini was an accomplished professional, using her prestigious education in her role as a pharmacist. She was well qualified for her job and highly competent. Through her own personal journey, she began to develop an interest in holistic wellness. She's continued in her role, feeling "fine" about the tasks while being drawn into the world of wellness. While she initially pursued this world with no specific agenda, the lens and practice of embodied living drew her in. In time, she began to feel more compelled to pursue this work formally and increasingly uncomfortable with the problems she saw first-hand in her industry.
It became clear that, for Cherini, this was more than a personal interest or new side hustle. In order to live in alignment, this needed to be her primary professional focus. Cherini's personal convictions, values, and desired lifestyle compelled her to accelerate the transition. Despite her certainty that this was the right path for her, Cherini knew her skill set didn't lend itself to business planning, strategy, or development.
Cherini knew exactly where she wanted to take her career. But she didn't have the tools to create an actionable plan to get there. She had a deep urge to pursue a career in Somatics and coaching but without a clear path she began to feel a sense of restlessness and doubt, "Is this really possible? For me?? How long will it take??"
Cherini needed a plan based on her personal vision, not just standard expectations of success. She needed a strategy that not only accommodated her values but deeply respected and protected them.
THE PROCESS
Cherini began business coaching with Laura Green, Impact Vector's founder. During this time, we worked together to precisely define what compelled Cherini towards this work. We clarified her vision for the future and meticulously explored her personal values and boundaries. These convictions illuminated acceptable pathways for sustainable revenue generation. Cherini's vision and boundaries around her lifestyle dictate the pace and path of the strategy itself. This allowed Cherini to build a career transition plan that didn't ask her to compromise what was most important to her. Using this framework, we collaborate on developing systems that keep Cherini aligned and progressing for the long haul. Ultimately, we created an actionable strategy that is aligned with Cherini's values & vision.
THE OUTCOME
Now, Cherini has a clear path toward sustainable entrepreneurship that doesn't ask her to work outside of her competencies in the ways a traditional business often requires. Operating from a place of clarity, she is pursuing the actual life of her dreams with access to specific tools (roadmaps, calculators, & templates) that keep her operating from alignment and on track with her strategy. Cherini is steadily developing her business with confidence in what and how to do next.
IMPACT
"Strategy with Laura is exactly the support I need to build my business. I need tools that are connected to my values in order to move towards my vision. It is important that I create a business in alignment with my life commitments. Laura is invested in developing a strategy that protects my life boundaries while helping me develop a viable, sustainable, successful practice. Laura is uniquely talented at identifying the needs of the client, honoring the client's vision, and creating strategies accordingly instead of projecting a standard model onto everyone"